Guests buy emotion
People imagine relaxation, romance, convenience, escape, and comfort — not square footage alone. Avoid robotic descriptions.
Flat listing
“2 bedroom apartment with WiFi.”
Experience-led listing
“Quiet city apartment with soft interiors and easy access to Nairobi nightlife.”
Strong titles
Strong examples
- · Sunlit Apartment Near CBD
- · Romantic Cabin With Mountain Views
- · Coastal Escape Steps From The Beach
Avoid
- · ALL CAPS HEADLINES
- · Clickbait promises
- · Vague wording like "Nice place"
Descriptions
Use this structure
- 01Opening feeling — set the mood in one sentence
- 02Space description — layout, style, standout features
- 03Amenities — what makes daily life easy
- 04Location context — neighbourhood, access, vibe
- 05Guest fit — who will love this stay
Example
Wake up to soft morning light in a calm, design-forward apartment — five minutes from the city centre. The open living area flows into a fully equipped kitchen, fast WiFi, and a quiet bedroom built for rest. Ideal for couples or remote workers who want comfort without noise.
Honesty converts
Do not oversell. Guests prefer accurate expectations — and Prime prioritizes trust over hype.
Accurate listings earn better reviews.
What to avoid
- Exaggeration
- Missing key details
- Repetitive text across sections
- Keyword stuffing
- Misleading promises
Prime listing quality
Why clear copy matters on Prime
- Clear copy improves clicks and booking confidence.
- It leads to better review quality after the stay.
- It reduces support messages from confused guests.
Improve your listing description
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