Guests buy emotion
People imagine relaxation, romance, convenience, escape, and comfort. Not square footage alone. Avoid robotic descriptions.
Flat listing
“2 bedroom apartment with WiFi.”
Experience-led listing
“Quiet city apartment with soft interiors and easy access to Nairobi nightlife.”
Strong titles
Strong examples
- · Sunlit Apartment Near CBD
- · Romantic Cabin With Mountain Views
- · Coastal Escape Steps From The Beach
Avoid
- · ALL CAPS HEADLINES
- · Clickbait promises
- · Vague wording like "Nice place"
Descriptions
Use this structure
- 01Opening feeling, set the mood in one sentence
- 02Space description, layout, style, standout features
- 03Amenities, what makes daily life easy
- 04Location context, neighbourhood, access, vibe
- 05Guest fit, who will love this stay
Example
Wake up to soft morning light in a calm, design-forward apartment, five minutes from the city centre. The open living area flows into a fully equipped kitchen, fast WiFi, and a quiet bedroom built for rest. Ideal for couples or remote workers who want comfort without noise.
Honesty converts
Do not oversell. Guests prefer accurate expectations, and Prime prioritizes trust over hype.
Accurate listings earn better reviews.
What to avoid
- Exaggeration
- Missing key details
- Repetitive text across sections
- Keyword stuffing
- Misleading promises
Prime listing quality
Why clear copy matters on Prime
- Clear copy improves clicks and booking confidence.
- It leads to better review quality after the stay.
- It reduces support messages from confused guests.
Improve your listing description
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